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Sellers

Thank you for considering working together to market your property for sale. Scroll down to learn more about Selling your property with JoAnne.

Book a Consultation

I work with a fantastic team at the MJRGroupe with Compass. We are all about our relationship with you. You have a full team and extended network working on your behalf to place your property in front of qualified Buyers and to negotiate the best price on your behalf. We listen to what is the most important to you and address all potential concerns together. Working with us you will have a clear communication plan and marketing plan prior to marketing your property and through the entire transaction. From start to finish, we are dedicated to you and your needs. You will never have to wonder about the status of your property.

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Allow Me To Highlight Some Other Strengths.

 

  • Well-connected around the world resulting in bringing our own Buyers 20% of the transactions.(industry avg. is 10%). This results in increased profit to our clients.
  • Extensive relationships inside and outside of the Real Estate realm. Collaboration equals faster selling time.
  • 18 years of Real Estate Experience as co-Broker of Platinum Properties and being part of Compass; a $6.4B company with a national team and extensive technology. The proprietary technology has contributed to 20% of overall inventory being sold before reaching the market.
  • Innovative Marketing tools to better reach the prospective Buyer and Broker community.
  • A track record of sales within the luxury market place.

I look forward to collaborating with you to market your home and will do everything within my ability to bring you the perfect Buyer for your home.

Communication Plan

Our goal is to ensure you get the information and updates, and that your questions are answered.

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What is your preferred method of communication?

Telephone calls, emails, texts or a combination of all?


How often would you like me to communicate with you?

Currently, I provide bi-monthly recaps by email and follow up on new marketing initiatives.


What information would you like to receive and in what format?

Currently, we email bi-monthly spreadsheet updates, with top-down information and a recap of all social media marketing created.


When can you anticipate my updates?

I plan to continue to update on Mondays end-of-day, so I can recap the week prior. Will that be acceptable to you both?

 

Once we agree on best ways to communicate with you, I will create a summary document.

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Compass Communication Tools

 

Collections

Set up a Collection of all luxury homes selling on Miami Beach to see all transactions in real time.

 

Insights

Send a bi-monthly Insight report showing where potential Buyers originating.

 

Monthly Recap Report

Review the market update with you.

  • How many new homes came on the market that will now compete with your home?
  • How many homes went to contract and how it will affect the value of your home?
  • How many homes sold and closed and how it will affect the value of your home?

 

Monthly Follow-up Calls

Summarize all happenings throughout the month, then provide a recap of our call via email.

  • How many new homes came on the market that will now compete with your home?
  • How many homes went to contract and how it will affect the value of your home?
  • How many homes sold and closed and how it will affect the value of your  home?
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Photography + Videography

 

Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points.

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Pre-Marketing Your Home

 

Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.

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Direct Broker Contacts

 

Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach. Email and mail top Compass Agents in Aspen, Boston, Chicago, Dallas, DC, The Hamptons, New York City, Los Angeles, San Francisco and Washington DC. 

 

Direct Strategic Partners

 

Attorneys, Wealth Managers, Accountants, Sphere of influence, targeted potential Buyers with families.

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Open House Events

 

There's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space. Public Broker opens to be organized weekly for first 8 weeks of listing the property.

 

 

45%

The percentage of buyers who attend open houses over the course of their search process.

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Print

 

Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.

 

 

Formats

  • Professionally written copy.
  • A custom designed mailer to be sent to neighbors on surrounding streets.
  • 2-sided picture card with our story.
  • Fact sheet detailing all upgrades and selling features of the house.
  • Customized floor plan.

Example Materials

5 x 11 Postcard

5 x 11 Postcard

Trifold Brochure

Trifold Brochure

Trifold Brochure with Envelope

Trifold Brochure with Envelope

Video Box with Voiceover

Video Box with Voiceover

Custom Brochure

Custom Brochure

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Digital

 

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.

 

 

Additional Offerings:

  • Custom website.
  • Email brochure.
  • Work Place-Proprietary platform capturing 8000 Compass agents nationally.

800 +

Partner websites to which your listing is syndicated for maximum digital coverage.

1.9M +

Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform.

On the Market COMPASS property listing template

Email Marketing

 

Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.

 

Eye-catching design

Our crisp, clean aesthetic beautifully frames your images and listing details.

 

Intelligent targeting

A variety of layouts lends itself to both consumer-facing and broker-facing messaging.

 

Mobile optimization

With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Social Media

We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.

7M+

Instagram in 2018.

2M+

Views on Compass YouTube channel.

160K+

Our Following across social media platforms.

Paid advertising strategies and benefits for sellers, including buyer targeting, ad optimization, analytics, and six listed outcomes.

Intelligent Digital Marketing

 

We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.

Chart showing buyer activity and perceived house value declining after their early peak.

Analyzing the Market

 

Pricing Your Property

Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.

Work With JoAnne

With over a decade of Real Estate experience, a meticulous eye for detail, an ambitious nature, and a hunger for knowledge, she offers her clients a genuinely unique way to buy and sell their investments.

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